Redeeming Virtual Currency in Social Applications

It’s no longer a secret that the most effective way to monetize a social application is to create within it a virtual economy, in which virtual goods and services can be turned into real-world revenues for the app developer. It may seem obvious, then, that one of the most important things to keep in mind [...]

Social Apps, MMOGs and User Psychology

On Tuesday, flying home from the Social Ad Summit in NYC, I read a research paper called The Demographics, Motivations and Derived Experiences of Users of Massively Multi-User Online Graphical Environments, by Nick Yee of the communications department at Stanford. In it, one of the conclusions Yee reaches is that not only do players of [...]

Offerpal Media’s Mike Miller to Speak at OMMA

Anyone heading to the OMMA conference next week in NYC? If so, be sure to catch our VP, Mike Miller, on the “Social Media Success Stories” panel at 12:00 pm on Friday the 19th. The session is described as:
This panel will present three different points of entry to social media that represent three different success [...]

Come Join Us at Virtual Goods Summit 2008

The Virtual Goods Summit is perhaps the hottest event for app developers, game developers and social publishers looking to monetize their traffic through virtual currency. Offerpal Media is proud to be both sponsoring and speaking at this one day conference focused on the emerging market opportunity for virtual goods and economies.
Our CEO, Anu Shukla, will [...]

MySpace Platform Coming On Strong

When MySpace opened up their platform last February, critics argued that they had a long way to go before catching up to Facebook in terms of developer activity. However, as Silicon Alley Insider and The Social Times have chronicled, MySpace has come a long way in just seven months, and if they haven’t caught [...]