More good news for social networks. According to a piece in today’s Ad Age, “Social Networks Steal Time from TV…” a new study shows that time spent on Facebook, MySpace and other sites is eating into consumers’ TV time – so much so that over 25% of the social networkers surveyed reported that their TV viewing attention was being “cannibalized” by this new medium.
Not only is this yet another boon for social media, it confirms what we at Offerpal already know – the opportunities for publishers of social networking apps are on the incline, with no sign of slowing. In short, advertisers are waking up to the immense opportunities posed by this space, which in these economic times is a great way to get more bang for their advertising buck.
According to the article, 38 percent of people surveyed said that social networks are part of their lives. But as we who are involved in this space are also very aware of, social networking has gone way beyond the teenage demographic at this point. In fact, the study found that 1/3 of women in the 35-44-year-old age group regularly use social networking sites.
These metrics illustrate the huge and diverse pool of users available to social advertisers today, and the growing number of them who are moving online for entertainment – away from traditional advertisers.
Offerpal Media is ahead of the game on this trend and is already taking advantage of consumers’ behavioral shift. As more evidence mounts, we’re making sure that advertisers can target the exact audience they want to reach. With over 200 million users spending more time on social networks than ever before, the time is right to leverage social networks to expand brand reach.
Filed under: advertising | Tagged: advertising, offerpal, social network advertising
