Announcing Our Top 10 Virtual Gifting Apps for the Holidays

Just in time for the holidays, Offerpal has put out its top 10 picks for the best holiday gifting apps on social networks. We were amazed by the creativity that went into developing these applications. With everything from custom snowglobes to reindeer to holiday planners, it was hard to pick out just 10 we liked [...]

How to Promote Your Virtual Currency

If your social application or web site already has a virtual currency system built into it and the virtual goods and services to support its demand, then you’re one of the growing number of web publishers who realize the tremendous value a virtual economy can provide.
But building the system is just the first step. Now [...]

Offerpal Releases White Paper on Virtual Currency Monetization

At our recent Facebook Developers Garage, Offerpal Media officially released a white paper on “Virtual Currency in Social Applications and Web Sites: 20 Tips for Monetization.” The paper is intended to help social web publishers understand how to build and optimize a thriving virtual economy while extracting real revenues from their virtual currencies.
The complete report [...]

Social Apps Becoming a Bigger Piece of the Pie

We heartily support John Battelle’s “calling bull” on the idea that social media advertising isn’t effective. As he so cogently points out in his post on Open Forum: “social media ‘assets’ don’t look like packaged goods assets, and neither should social media marketing.” What Battelle fails to mention is advertisers are seeing immense opportunities in [...]