At our recent Facebook Developers Garage, Offerpal Media officially released a white paper on “Virtual Currency in Social Applications and Web Sites: 20 Tips for Monetization.” The paper is intended to help social web publishers understand how to build and optimize a thriving virtual economy while extracting real revenues from their virtual currencies.
The complete report is available for free here.
Demand for virtual goods and services has grown exponentially of late, creating a highly lucrative market opportunity for publishers of social web properties such as social networks, applications, social games, virtual worlds and others. These publishers have found it very difficult to monetize their traffic through traditional forms of online advertising, but virtual goods and services offer them a way to generate significant revenues while simultaneously engaging and motivating their user bases.
Until now, however, there has been little education to help social web publishers understand how to achieve viral and financial success through this burgeoning channel. Our white paper shows readers how to:
- Offer virtual goods and services that will inspire and motivate your users
- Promote virtual currency where it will gain the most traction
- Integrate virtual currency into the user experience
- Optimize virtual currency monetization
- And much more!
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