How to Promote Your Virtual Currency

If your social application or web site already has a virtual currency system built into it and the virtual goods and services to support its demand, then you’re one of the growing number of web publishers who realize the tremendous value a virtual economy can provide.

But building the system is just the first step. Now your job is to promote it wherever and however you can. Offerpal’s platform delivers remarkable eCPMs on visits to our offers I-frame within your site or app. So the more traffic you drive there, the more revenue you earn.

For starters, make the link to your offers page really prominent, either as part of your top-level navigation or as some kind of “Earn more currency” link within a persistent status bar, for example.

Also try running banner ads that promote specific virtual currency offers. The banner below is from a campaign on (Lil) Green Patch offering users 400 “GreenBucks” in exchange for completing a quiz. We can make similar banners available for your app or site too. (We also offer other ad formats, such as prestitials or reg-path offers).

But beyond display advertising, think of how you can promote your currency contextually. At what points in the user experience does it make the most sense to insert currency offers? Certainly when they are low on currency, and when they need more currency than they have in order to do something they’re trying to do. How else? Make sure your users are aware of all the things they can do with virtual currency. That will drive interest and demand, and steer them to the offers page in order to earn more currency.

The percent of total users who visit the offers page is largely determined by how engaging the user experience is and how tightly integrated the virtual currency is. That’s one reason we constantly advocate studying game mechanics to understand how to hook your users into coming back more frequently and staying longer.

There are many other factors that go into how many users you drive to the offers page, and many other techniques you can use to get them there. Just know that you can often grow your revenues exponentially by driving just a few more percentage points’ worth of users to the page. Of course, we’re happy to consult with you to make sure your virtual economy is optimized and clicking on all cylinders. Just drop us a line and someone will get back to you. More tips like these are available in our white paper.