MySpace devJam on Application Monetization

Next month, Offerpal Media and MySpace are partnering to host MySpace devJam San Francisco: Virtual Currency, Real Dollars. This one-day workshop will help MySpace application developers learn how to monetize their traffic through the use of virtual goods and virtual currencies. Developers will come away having learned:

• How to create a virtual economy within your application
• How to extract real revenues from your virtual dollars
• “Sources” and “sinks” of a virtual economy
• How virtual currency can also help deepen user engagement, stickiness and loyalty
• And more…

Agenda

1:00 – 1:30
Guests arrive

1:30 – 2:30
Step-by-Step Guide to Creating a Virtual Economy
In this introductory session, Offerpal’s Anu Shukla walks the audience through a step-by-step process to build a thriving virtual economy within their applications, from naming your virtual currency and setting the exchange rate to merchandising your virtual goods and optimizing your revenues.

2:30 – 3:30
Panel Discussion: Best Practices for Virtual Currency Monetization
How do some of the most successful MySpace application developers monetize their traffic? Through virtual currency. This panel discussion offers a detailed understanding of what works and what doesn’t work when managing a virtual economy.

3:30 – 4:30
Apps Review – Real World
Submit your app before the event for the chance to have it reviewed by our team of expert consultants. We’ll pick 2 apps to review live in front of the audience and offer advice on how to improve the virtual economy to make it more engaging, active, and profitable! Want your app reviewed? Send an email to mmcallister @ offerpal.com.

4:30 – 5:30
What’s New with the MySpace Platform?
Hear directly from lead MySpace developers all about the latest updates to the MySpace platform.

5:30 – 7:00
Beer & Pizza

Submit Your App For Review!

We’re currently seeking submissions from developers who’d like us to review their app publicly for the “Apps Review” portion of the agenda. To submit, send an email with the name and URL of your app to Matt McAllister.

Registration for the event is completely free. Sign up here, and we’ll see you there.