Offerpal’s Commitment to Our Advertising Partners

There’s been a lot of talk lately about the value of a lead stemming from an offer on advertising platforms such as ours, mostly in support of  the channel but somewhat cautious about its future given our tremendous growth curve and looming challenges. Jay Weintraub, a prominent blogger and the organizer behind the popular LeadsCon [...]

Offerpal Up for the TiE 50 Awards

We need your help! Offerpal Media has been nominated for one of the distinguished TiE50 Awards being announced at this year’s TiEcon event May 15 – 16 in Santa Clara.
The TiE50 showcases the hottest and most promising startup companies across five segments — Internet Infrastructure, Wireless, Cleantech, Software, and Consumer Web, where Offerpal has been [...]

Debunking Myth #3: Social Networks and Games are Just for Teenagers

More of our moms, dads, aunts, uncles and even grandparents are on Facebook these days, yet the misconception that social networks are just for tweens and teens continues to persist. As part of our “7 Myths of Social Advertising” blog series, today we’re talking about the age factor.
The reality now is that everyone is taking [...]

Debunking Myth #2: There’s No Way to Measure ROI With Social Advertising

Following on our series about debunking the myths of social advertising, there’s been a lot of talk about how difficult it is to accurately measure the ROI from social media advertising campaigns. And while it is true that tracking the overall ROI is challenging (because there is a qualitative and not just a quantitative aspect [...]

Selling Virtual Goods is Big Business

For proof that the sale of virtual goods is a viable business model, one need look no farther than the Chinese market, where gaming company Changyou.com, among many others, is making a veritable fortune selling weapons, medicine, shields, and other in-game goods. The company’s IPO on the NASDAQ earlier this month was a wild success, [...]