When we first launched Offerpal nearly two years ago, virtual goods were being offered by only a small percentage of social games and applications. Today, they are found practically everywhere you turn, and they account for a significant majority of all revenues being earned through social web sites and online games.
Eric Eldon over at VentureBeat published an article today claiming that approximately $500 million will be made this year through the sale of virtual goods on the Facebook platform alone. It’s an interesting breakdown of the major players in the space, with valuable inights into how it could continue to evolve (hint: look east, as in towards China).
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