Exciting Developments at Offerpal Media

Dear Friends of Offerpal –
It’s been a busy year for our industry. Standing at the 4-way intersection where social networking and online gaming meet virtual currency and social advertising, we’ve seen our share of action throughout the first half of this year.
At Offerpal, we’ve grown up a lot this year — hiring lots of great, [...]

What Did We Learn at the Social Gaming Summit?

The second annual Social Gaming Summit was held yesterday in San Francisco, and it turned out to be a remarkable event.  Organizers Charles Hudson, David Sachs and Jeremy Liew brought their show to the Hotel Nikko this year, and the new venue proved to perfectly hold the larger-than-expected crowd of at least 500 in a [...]

“Hat Day” at Offerpal Media

Yes, we all work very hard here at Offerpal, but that’s not to say we can’t have a little fun as well. Today was “Hat Day” in our office, and we held a contest to find the owner of the craziest, most outlandish headpiece. Some of the submissions included…
Our Ad Ops team:

Our sales rep John [...]

Announcing Our New Virtual Currency Analytics Tool

Today Offerpal is proud to announce the general availability of our Virtual Currency Analytics package, a powerful new tool that provides key insight into the virtual economies inside social applications and web sites. Combining a simple, flexible interface with robust reporting capabilities, our analytics package helps app developers and social publishers better understand the dials [...]

How IMVU Makes $1 Million a Month through Virtual Goods

Today Offerpal announced a partnership with IMVU, an avatar-based social network and virtual world, to enable users to earn IMVU credits by taking part in Offerpal’s targeted advertising offers. With more than 35 million registered users and 5 million unique visitors per month, IMVU is clearly doing something right in terms of growing its user [...]

ICD Highlights Consumer Attitudes to Social Ads

Research group IDC has put together a detailed presentation on consumer attitudes toward advertising on social networks, showing that 73% of social network users prefer free online content with advertising over paying for content. This is great news for our advertising partners and publishers alike and is another boon for the offer-based advertising channel. We [...]