Offerpal Launches Offerpal SURVEYS

Surveys have always been an important part of our offer mix. We’ve got over 1,000 survey offers available in 50+ countries, and to date we’ve already paid out more than $12 million to developers in revenue earned strictly through surveys.
But now, we’ve made it even easier for developers to monetize through surveys, with the launch [...]

How the iPhone’s “Next Hit Game” Makes Money

Earlier today, @JasonKincaid over at TechCrunch wrote about one of Offerpal’s key iPhone partners, Side Hobby, calling their gpsAssassin app “the next highly addictive hit game.” He went on:
a new game called gpsAssassin may have struck gold by fusing location and the popular campus game Assassins with the text-based games that have become immensely popular [...]

3rd Annual Virtual Goods Summit – Register Now for Early Bird Discount

We’re about a month away from the 3rd Annual Virtual Goods Summit and Offerpal is extending an early bird discount to publishers and gaming enthusiasts.  Anu Shukla, CEO and Founder of Offerpal Media, is participating on a panel on Oct 30th, 2009. Offerpal is also sponsoring the event and VGS after party.
Register before September 30th [...]

Offerpal Media honored among the TiE50 at TiEcon 2009: Interview with Anu

This year’s theme at TiEcon 2009 was The Bold Entreprenur, referring to what it takes to be an entrepreneur in the current economic climate.  A new program this year was the TiE50, in which 1,200 nominations and over 50,000 votes helped find the top 10 companies in each of the 5 market segments.
Offerpal Media , [...]

3 Tips for Female Entrepreneurs and Business Owners by Anu Shukla

3 Tips for Female Entrepreneurs and Business Owners
By Anu Shukla
Last week I was delighted to accept an award at the San Francisco Business Times’ Top 100-Women Owned Businesses lunch and awards program at the Hilton San Francisco. Offerpal Media was ranked #7 out of 100, which gave me a lot of pride, especially since I [...]

Meet Offerpal at the Engage Expo – Anu speaks on 2 panels at this conference

Engage! Expo, taking place September 23-24 at the San Jose Convention Center, provides insight into the best practices, current trends, and effective strategies of social media and user engagement.
Sept 23rd
Anu Shukla, CEO of Offerpal Media, is speaking  at 11am on a panel  “Virtual Goods:  The State of The Industry”
The virtual goods market has grown to [...]

The business of being social

The real question for game developers is “If you build it, will they come?”
And, if they do come, “Will we make money?”
Here are some stats shared at the GDC Austin, 2009.
Monetization Stats: Notes from GDC Austin: Juicy MMO and Virtual World Monetization Numbers
The top methods to monetize:

Selling currency
Micro transactions
Subscription models

The market opportunity:
A study that came [...]

Find the optimum exchange rate with Offerpal’s new Multivariate Testing platform

Like most developers, you’ve probably put a lot of thought into where to set your exchange rate. Set it too low, and you might not create enough perceived value. Too high, and you’ll create inflation. Even small fluctuations can have a dramatic impact on your revenues and the user experience. But simple trial and error [...]

Victor Keegan on the “virtual boom”

Over at the UK’s Gaurdian web site, Victor Keegan this week published a good read on why the virtual goods market is more than just a passing fad, going so far as to compare the “seismic economic change” that virtual goods represent to the industrial revolution.
Keegan estimates the size of the virtual goods market in [...]

Sports Day at Offerpal

On the last Friday of August, Offerpal challenged its employees to a Sports-themed Dress-up Day. The winner costume was ski gear. Some say the judges felt sorry since it is hard to wear a ski gear with the weather being in the 90’s and all.  Second winner costume was that of a  cheerleader from Wharton [...]