Live Stream of Facebook Developers Garage

Offerpal’s Facebook Developer Garage takes place this afternoon at Mezzanine in San Francisco.
For those of you who aren’t local and can’t make it, we’ll be streaming the event live on Ustream.tv. You can watch it here starting at 3:15 pm Pacific.
We’ll also be posting edited versions of the video on our blog after the event [...]

Offerpal’s Facebook Developer Garage on Monetizing Virtual Currency

Next Wednesday, Offerpal is hosting a Facebook Developer Garage that focuses on the ins and outs of monetizing Facebook apps through virtual currency. We’ll look at the different ways to create a virtual economy within your app and the best practices for extracting real revenues from your virtual dollars. We’ll examine such issues as how [...]

Ensuring Viral Growth on Facebook

The Facebook profile changes have kicked in by now, and the word on the street is that most app developers haven’t been hit as hard as they feared they might. The general consensus is that the changes are definitely good for the user, and what’s good for the user is good for the entire ecosystem.
That [...]

Impact of Yesterday’s f8 Announcements for App Developers

At Facebook’s second annual f8 event yesterday, Mark Zuckerberg’s keynote address and the subsequent workshops contained lots of valuable information to help developers get the most out of new and upcoming changes to the Facebook Platform. Below is a recap of the significant announcements that app developers need to be aware of.
New Profile Redesign
One important [...]

Preparing for Upcoming Facebook Changes

As you’ve probably heard by now, there are several upcoming changes to Facebook’s profile pages, many of which could have serious repercussions for application developers.
The essence of the change is meant to clean up the clutter that has become of user profile pages. Rather than trying to cram everything on to one main, flat page, [...]

A New Way to Monetize your Facebook Application using Virtual Points and Offers

Many developers of Facebook applications are all asking the same question: How do I drive more incremental revenue from my app?

Like other app developers, you may have tried traditional CPM or CPC banner ads – but the rates for these are low enough today that you will need a very large number of page views [...]