Virtual Goods Summit ‘09: What an ending!

Yesterday’s 2nd Annual Virtual Goods Summit was, by all accounts, a wild success. Organizers Charles Hudson and David Sachs once again brought together a who’s who of the industry’s best for a full day of informative, thought-provoking sessions and the most valuable networking opportunities of the year.
The single most talked about moment of the show, [...]

What the recent Facebook Platform changes mean to you

Facebook yesterday for the first time revealed their 6 month product roadmap, and there was plenty of interesting changes that will affect how game developers communicate with their users, generate new installs, and manage their applications.
One of the most important changes is that developers will now be able to ask users for their email addresses. [...]

Got spare change? Rixty and Offerpal Media leverage CoinStar kiosks to social networks

Last week, Rixty announced that it partnered with us to bring their unique payment option to millions of online gamers across leading social networks such as Facebook, MySpace and Bebo…

Offerpal Launches Offerpal SURVEYS

Surveys have always been an important part of our offer mix. We’ve got over 1,000 survey offers available in 50+ countries, and to date we’ve already paid out more than $12 million to developers in revenue earned strictly through surveys.
But now, we’ve made it even easier for developers to monetize through surveys, with the launch [...]

How the iPhone’s “Next Hit Game” Makes Money

Earlier today, @JasonKincaid over at TechCrunch wrote about one of Offerpal’s key iPhone partners, Side Hobby, calling their gpsAssassin app “the next highly addictive hit game.” He went on:
a new game called gpsAssassin may have struck gold by fusing location and the popular campus game Assassins with the text-based games that have become immensely popular [...]

Offerpal Media honored among the TiE50 at TiEcon 2009: Interview with Anu

This year’s theme at TiEcon 2009 was The Bold Entreprenur, referring to what it takes to be an entrepreneur in the current economic climate.  A new program this year was the TiE50, in which 1,200 nominations and over 50,000 votes helped find the top 10 companies in each of the 5 market segments.
Offerpal Media , [...]

Find the optimum exchange rate with Offerpal’s new Multivariate Testing platform

Like most developers, you’ve probably put a lot of thought into where to set your exchange rate. Set it too low, and you might not create enough perceived value. Too high, and you’ll create inflation. Even small fluctuations can have a dramatic impact on your revenues and the user experience. But simple trial and error [...]

Victor Keegan on the “virtual boom”

Over at the UK’s Gaurdian web site, Victor Keegan this week published a good read on why the virtual goods market is more than just a passing fad, going so far as to compare the “seismic economic change” that virtual goods represent to the industrial revolution.
Keegan estimates the size of the virtual goods market in [...]

Pics from the Offerpal Poker Night

Last week, Offerpal held a poker night at the Blue Chalk Cafe in Palo Alto for all of our social/gaming friends. We had a great turnout, and we’re glad to report that on a night when the theme was “Win Mitch Liu’s Money,” a lot of people did exactly that!
Thanks to everyone who showed up. [...]

The fraud prevention battle heats up

Inside Social Games is reporting today that social gaming company Zynga has recently filed several (more) trademark infringement lawsuits, many of which are designed to go after the fraudsters who are devaluing Zynga’s virtual economies. One claim — filed under the California Statutory Unfair Competition — alleges:
that by using the ZYNGA mark and selling [...]